Final Project-Target Market Strategy

When producing a new product, companies need strategies on attacking their their competition. "Companies need to consider many factors when choosing a market-targeting strategy. Which strategy is best depends on company resources. "Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing To be successful this is a good way to start a business. Pretty in Pink has hired highly trained marketing professionals to successfully sell and market our product in an effective way. "When a firm introduces a new product, it may be practical to launch only one version, and undifferentiated marketing or concentrated marketing may make the most sense."Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing pg. 32. This is exactly why Pretty in Pink is focusing on, our wine and fresh strawberry infused vodka. We want it perfected and once it has a good name for itself we will then look into other flavors. Pretty in Pink is very feminine and sophisticated so women ages 21-40 will buy this vodka. Pretty in Pink is meant for fun fruity drink and martinis, even straight up. So our marketing plan is going to be geared for classy trendy ladies, who enjoy there cocktails while having a girly get togethers.