Final Project-Marketing Mix-Promotion

Pretty in Pinks use of marketing ideas and tools for promotion will be highly successful. Being involved in social media will help us out greatly. We will advertise on Billboards in the biggest cities. We will also advertise in the hottest magazines and also your local magazines, like 944. We will continue pushing our product to come out on top. "Just as good communication is important in building and maintaining any kind of relationship, it is a crucial element in a company’s efforts to build profitable customer relationships." Pretty in Pink will be envolved in conventions across the United State and also have a young promotions team sent out to bars, local hot spots, events and nightclubs to give out samples of our alcohol to keep us in the public eye across the U.S. drawing and introducing people to our product everyday. "Personal selling is the interpersonal arm of marketing communications, in which the sales force interacts with customers and prospects to build relationships and make sales. Sales promotion consists of short term incentives to encourage purchase or sale of a product or service." Marketing: An Introduction for Education Management Corporation, 10th Edition pg. 411