Final Project- Marketing Mix- Distribution

Pretty in Pink is distributed in San Diego, California by" Exclusive Distribution, which means Giving a limited number of dealers the exclusive right to distribute the company’s products in their territories." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing pg. 324 Our brand is distributed by Haralin and Lion distribution companies. It is distilled to its fullest and sent to be packaged fancy in Chicago IL. It's sent out by truck or plain to an assortment of vendors in the larger cities all over the U.S and then sold and promoted in our desired areas. Once we've made a name for ourselves we will then start working on new ideas and flavors to provide to our consumers. We want to stay loyal in satisfying our customers and will provide them with a greater variety of our product to give a new experience. Eventually, once we become more established we will reach out and go international. I feel as though this product will be very popular and with an experienced team supporting us I'm certain Pretty in Pink will go far.