Final Project-Marketing Mix-Price

"For most purchases, consumers don’t have all the skill or information they need to figure out whether they are paying a good price. They don’t have the time, ability, or inclination to research different brands or stores, compare prices, and get the best deals. Instead, they may rely on certain cues that signal whether a price is high or low"Marketing: An Introduction for Education Management Corporation, 10th Edition pg 292. We are a premium vodka costing around $35 dollars and our "cue" to draw consumers in is the appearance and the fact that its a women drink. The appearance will get them to buy it and once they taste the smoothness and fulfilling taste, they will be hooked. They wont mind spending the extra 10$ on a alcohol that is satisfying to every taste bud. We will sell at all grocery stores, alcohol vendors, corrals, and 100 percent at all nightclubs and lounges. We will strictly focus on selling to the big cities in the U.S. like Miami, Las Vegas, New York, and LA so everyone will know of Pretty in Pink. Once distributed we will appreciate and value our customers, keeping them satisfied and interested. "The concept of customer value is critical to good pricing and to successful marketing in general. Slow down for a minute and be certain that you appreciate what value really means."Marketing: An Introduction for Education Management Corporation, 10th Edition pg.285