Statement from the Marketing book. "Mission statements should be meaningful and specific yet motivating."
Out of the class the mission statement I enjoyed the most are...
By: Luis Silva
"In-Season" Vodka celebrates life on every level. You are fascinated by the freshness that comes with this Strawberry flavored spirit, from the smoothness and subtleness as it hits your palette.
By: Steven Jeria
"Out mission at Andes Vodka is to provide out consumers with the finest, smoothest tasting vodka so the can experience what real quality tastes like.
By: Alyson Lefkowitz
"Ergo is the movement: organic, all-natural vodka that helps create a more sustainable global environment. Ergo is the memories one creates when the party doesn't stop. Ergo is what you make of it."
All of these statements ensure the consumer that what they are drinking is worth it. People like to feel good about what they consume and want to be ensured on the quality, taste, and enjoyable experience that these products have to offer them. These statements are short and sweet, but strong and convincing. That's why I like these mission statements a lot.
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