Thursday, June 16, 2011

Final Project- Implemenation Evaluation Control

When producing a new product a company must take its first steps to success. The company first develops companywide strategic plans and then translates them into marketing and other plans for each division, product, and brand."Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing pg. 55. The definition of implementation evaluation control basically are marketing plans, turned into marketing actions(57), states the digital textbook. Pretty in Pinks professional marketing team will plan our marketing strategy and then put it to action, getting the product noticed, and convincing ladies this is the drink for them. After finding the perfect location for distillation, perfect name and logo, and creating a strong team to produce and market we've planned and assigned duties and it's time to implement!

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