EOC 7- The Pitch

Pretty In Pink Vodka....

Pretty in Pink will be for lovers of vibrant colored girly drinks. It will be blended with wine and infused with the fresh flavor of strawberries. It will be in the shade of pink, placed in a elegent, trendy bottle with an assortment of recipes to fun drinks on it. For example: A chocolate strawberry martini- drizzled chocolate on bottom of martini glass and top it with chilled vodka and muddled strawberries. The quality of the alcohol will be like a Belvedere with 40% alcohol content, and distilled to it's fullest . It will minimize hangovers leaving women waking up fresh to start their busy day. Pretty in Pink will be the drink of choice on a ladies night out, bridal parties, babies showers, bachlorette parties, and more. Ladies will feel beautiful and content with Pretty in Pink in there hand. Women will start to chase there vodka rather than their men with this hot new cocktail!

EOC-Week 6- Me x 3

People tend to stay loyal to products through out life for different reasons. Mainly because they've used the brand forever and know what works for them. Products that I've been loyal to are basically my hair products, make-up, and body care. Since Mac make-up came about, I have been a very dedicated customer. There face make-up has always been my favorite. It makes a statement, does it's purpose, and has a variety of different colors to choose from. As for hair care, I always use Matrix. It keeps my hair healthy and shiny no matter how much I damage it by coloring and styling. It also smells really good, which is a plus and it's always worked the best for me, so I just stick to the same brand. For body care, I shop at The Body Shop. I like that some of there sales go to charities, so I feel like I'm spending my money in a better place. They don't test on animals, it's all organic, and it works very well. I'm sure a lot of guys are loyal to electronics and those types of things but as for me I tend to be more girly and know nothing about electronics or cars. Therefor, I stick to what I know about and am interested in, which is basically skin care.

EOC Week 5- Sony Sleuths- Marketing

As we all know, Sony has been hacked. The attack on Sony invovled the theft of personal information like names, addresses, credit card information, etc. In order to stop this, they shut down their Playstation Network. Sony must be concerned with losing loyal customers, because people have been unable to play their online games for over a week now. "Sony attempted Wednesday to piece together who stole personal information for more than 100 million accounts on its online game network, new details were disclosed about it's investigation into one of the biggest data breaches in history." (poconorecord.com) Restoring this network, to keep customers happy, will have to happen soon, which they are already working on. "The company has implemented a variety of new security measures to provide greater protection of personal information. SNEI and it's third party experts have conducted extensive tests to verify the security strength of the Playstation Network and Qriocity services. With these measures in place, SCE and SNEI plan to start a phased rollout by region of the services shortly." (realotakugamer.com) I know it may seem as though people will hate Sony now and they will lose customers, but they really just hate the hackers. There are blogs and conversations going around the internet about sony and how it's not their fault. For example: "why are people directing all their hate about the PSN hack towards Sony and not the people who hacked PSN and took their details. Sony didn't choose to get hacked so why are they being blamed for it." (escapistmagazine.com) When all is said and done and Sony is back on there feet, they will be fine. Sony will do whatever it takes to keep their customers. They will find a way to make them feel safe again. They are professionals.