EOC Week 8- What makes my vodka so special

Whats going to make Pretty in Pink so special is that its a fun, sophisticated, yummy drink that is appealing to women. It's marketed towards girls that like fruity, classy, quality drinks. The perfume designed bottle is going to make this vodka more like an accessory for parties. It will jump of the shelves and the bottle alone will sell itself. The design is inspired from a Victoria Secret perfume bottle and what women don't like Victoria Secret? Ladies will buy this for bachlorette parties, wedding showers, they will drink in on a night out dancing and partying or a night in watching chick flicks, painting they're fingernails. It is distilled to its fullest making it smooth to drink and less of a hangover. It's strawberry and wine infused flavors will be heavenly to the pallet, and it's color will make them more girly and beautiful drinking it. Mixed with juices and other mixers it will enhance you're drinking pleasure. It is a sweet flirty drink and is defiantly not fit for a man. That being said that's what makes Pretty in Pink unique and different than most alcohol on the market.

EOC Week 9- 3 Great Mission Statements

Statement from the Marketing book. "Mission statements should be meaningful and specific yet motivating."

Out of the class the mission statement I enjoyed the most are...

By: Luis Silva
"In-Season" Vodka celebrates life on every level. You are fascinated by the freshness that comes with this Strawberry flavored spirit, from the smoothness and subtleness as it hits your palette.

By: Steven Jeria
"Out mission at Andes Vodka is to provide out consumers with the finest, smoothest tasting vodka so the can experience what real quality tastes like.

By: Alyson Lefkowitz
"Ergo is the movement: organic, all-natural vodka that helps create a more sustainable global environment. Ergo is the memories one creates when the party doesn't stop. Ergo is what you make of it."

All of these statements ensure the consumer that what they are drinking is worth it. People like to feel good about what they consume and want to be ensured on the quality, taste, and enjoyable experience that these products have to offer them. These statements are short and sweet, but strong and convincing. That's why I like these mission statements a lot.

Week 9 EOC- Creative Content

For my creative content I will be designing the packaging of Pretty in Pink Vodka in a bottle inspired by a fragrance made by Victoria Secret. The bottle will be elegant, very girl, and clear so that the pink vodka will show through. It will then packaged in a sleek black perfume looking box, like a frangrance would be in. The appearance of Pretty in Pink will be simple but extremely appealing. Pretty in Pink will stand out to women who like girly drinks and like to look good while drinking. With photoshop I will make a design that will allure people to this attractive vodka. It will enhance the taste, look, and feel of your drinking pleasure.

EOC 8- Mission Statement

Pretty in Pink will be known for engaging the taste buds and enhancing fruit flavors in mixed drinks. With it's perfume inspired bottle design it will draw comsumers to this product and jump off the shelf with it's distinctive packaging. "Pretty in Pink is fabulous neat but paired with juice, soda, or tonic get ready for a heavenly cocktail. This vodka is more than just eye candy." It will be exquisitly designed by our champion wine tasters from Sweden to prduce a rich complex taste of a unique blend of wild strawberries and wine that bring drinks to life. Pretty in Pink will also enhance the look, with it's vibrant color, and feel of your drinking pleasure. Like all beautiful women we won't mind blushing about our beauty, but we will enjoy being recognized for our ingredients as well. Pretty in Pink is classy, understated, and lucious.

EOC 7- The Pitch

Pretty In Pink Vodka....

Pretty in Pink will be for lovers of vibrant colored girly drinks. It will be blended with wine and infused with the fresh flavor of strawberries. It will be in the shade of pink, placed in a elegent, trendy bottle with an assortment of recipes to fun drinks on it. For example: A chocolate strawberry martini- drizzled chocolate on bottom of martini glass and top it with chilled vodka and muddled strawberries. The quality of the alcohol will be like a Belvedere with 40% alcohol content, and distilled to it's fullest . It will minimize hangovers leaving women waking up fresh to start their busy day. Pretty in Pink will be the drink of choice on a ladies night out, bridal parties, babies showers, bachlorette parties, and more. Ladies will feel beautiful and content with Pretty in Pink in there hand. Women will start to chase there vodka rather than their men with this hot new cocktail!

EOC-Week 6- Me x 3

People tend to stay loyal to products through out life for different reasons. Mainly because they've used the brand forever and know what works for them. Products that I've been loyal to are basically my hair products, make-up, and body care. Since Mac make-up came about, I have been a very dedicated customer. There face make-up has always been my favorite. It makes a statement, does it's purpose, and has a variety of different colors to choose from. As for hair care, I always use Matrix. It keeps my hair healthy and shiny no matter how much I damage it by coloring and styling. It also smells really good, which is a plus and it's always worked the best for me, so I just stick to the same brand. For body care, I shop at The Body Shop. I like that some of there sales go to charities, so I feel like I'm spending my money in a better place. They don't test on animals, it's all organic, and it works very well. I'm sure a lot of guys are loyal to electronics and those types of things but as for me I tend to be more girly and know nothing about electronics or cars. Therefor, I stick to what I know about and am interested in, which is basically skin care.

EOC Week 5- Sony Sleuths- Marketing

As we all know, Sony has been hacked. The attack on Sony invovled the theft of personal information like names, addresses, credit card information, etc. In order to stop this, they shut down their Playstation Network. Sony must be concerned with losing loyal customers, because people have been unable to play their online games for over a week now. "Sony attempted Wednesday to piece together who stole personal information for more than 100 million accounts on its online game network, new details were disclosed about it's investigation into one of the biggest data breaches in history." (poconorecord.com) Restoring this network, to keep customers happy, will have to happen soon, which they are already working on. "The company has implemented a variety of new security measures to provide greater protection of personal information. SNEI and it's third party experts have conducted extensive tests to verify the security strength of the Playstation Network and Qriocity services. With these measures in place, SCE and SNEI plan to start a phased rollout by region of the services shortly." (realotakugamer.com) I know it may seem as though people will hate Sony now and they will lose customers, but they really just hate the hackers. There are blogs and conversations going around the internet about sony and how it's not their fault. For example: "why are people directing all their hate about the PSN hack towards Sony and not the people who hacked PSN and took their details. Sony didn't choose to get hacked so why are they being blamed for it." (escapistmagazine.com) When all is said and done and Sony is back on there feet, they will be fine. Sony will do whatever it takes to keep their customers. They will find a way to make them feel safe again. They are professionals.

Week 4 EOC- Theres an app for that

1.) I would create an app for people who enjoy fashion as much as I do. You would simply take a picture of any expensive designer garment that you love, but can't afford, then post it to a link where it will find similar items. It will offer items that look the same but are in your price range. It will also tell you where you can go purchase it. This will save money, you'll look like a million bucks, and never arrive fashionably late spending all your time at the mall searching for that perfect outfit.
2.) I would create an app for an alarm system linked to my phone so that if someone tryed to break into my house or it was on fire my phone would alarm as well. I feel that in most cases you may be there for an emergency quicker than the cops could and it might make some people feel a little more at ease leaving there home for an extended period of time if they knew theyde get alarmed as soon as there window opened.
3) I would create an app where my phone would tell me cuss word sign language in different countries that means something nice here. For example: In Australia the peace sign means F.you but in America it means peace. Well I'm a server and when foreigners don't tip I'de really like to flip them off but I'de get fired. If I do something like a peace sign to an Australian I could act like I didn't know.