Final Project- Final Product

PRETTY IN PINK

"Product is Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. "Marketing: An Introduction for Education Management Corporation, 10th Edition pg. 208. My product Pretty in Pink will be for lovers of vibrant colored girly drinks. It's blended wine and fresh flavor of strawberries will pleasure every taste bud. Pretty in Pink will be the drink of choice at any ladies night out, bridal parties, babies showers, bachlorette parties, and more. Ladies will feel beautiful and content with Pretty in Pink in there hand. "Pretty in Pink is fabulous neat but paired with juice, soda, or tonic get ready for a heavenly cocktail. This vodka is more than just eye candy."

Final Project- Implemenation Evaluation Control

When producing a new product a company must take its first steps to success. The company first develops companywide strategic plans and then translates them into marketing and other plans for each division, product, and brand."Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing pg. 55. The definition of implementation evaluation control basically are marketing plans, turned into marketing actions(57), states the digital textbook. Pretty in Pinks professional marketing team will plan our marketing strategy and then put it to action, getting the product noticed, and convincing ladies this is the drink for them. After finding the perfect location for distillation, perfect name and logo, and creating a strong team to produce and market we've planned and assigned duties and it's time to implement!

Final Project- Marketing Mix- Distribution

Pretty in Pink is distributed in San Diego, California by" Exclusive Distribution, which means Giving a limited number of dealers the exclusive right to distribute the company’s products in their territories." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing pg. 324 Our brand is distributed by Haralin and Lion distribution companies. It is distilled to its fullest and sent to be packaged fancy in Chicago IL. It's sent out by truck or plain to an assortment of vendors in the larger cities all over the U.S and then sold and promoted in our desired areas. Once we've made a name for ourselves we will then start working on new ideas and flavors to provide to our consumers. We want to stay loyal in satisfying our customers and will provide them with a greater variety of our product to give a new experience. Eventually, once we become more established we will reach out and go international. I feel as though this product will be very popular and with an experienced team supporting us I'm certain Pretty in Pink will go far.

Final Project-Marketing Mix-Promotion

Pretty in Pinks use of marketing ideas and tools for promotion will be highly successful. Being involved in social media will help us out greatly. We will advertise on Billboards in the biggest cities. We will also advertise in the hottest magazines and also your local magazines, like 944. We will continue pushing our product to come out on top. "Just as good communication is important in building and maintaining any kind of relationship, it is a crucial element in a company’s efforts to build profitable customer relationships." Pretty in Pink will be envolved in conventions across the United State and also have a young promotions team sent out to bars, local hot spots, events and nightclubs to give out samples of our alcohol to keep us in the public eye across the U.S. drawing and introducing people to our product everyday. "Personal selling is the interpersonal arm of marketing communications, in which the sales force interacts with customers and prospects to build relationships and make sales. Sales promotion consists of short term incentives to encourage purchase or sale of a product or service." Marketing: An Introduction for Education Management Corporation, 10th Edition pg. 411

Final Project-Marketing Mix-Price

"For most purchases, consumers don’t have all the skill or information they need to figure out whether they are paying a good price. They don’t have the time, ability, or inclination to research different brands or stores, compare prices, and get the best deals. Instead, they may rely on certain cues that signal whether a price is high or low"Marketing: An Introduction for Education Management Corporation, 10th Edition pg 292. We are a premium vodka costing around $35 dollars and our "cue" to draw consumers in is the appearance and the fact that its a women drink. The appearance will get them to buy it and once they taste the smoothness and fulfilling taste, they will be hooked. They wont mind spending the extra 10$ on a alcohol that is satisfying to every taste bud. We will sell at all grocery stores, alcohol vendors, corrals, and 100 percent at all nightclubs and lounges. We will strictly focus on selling to the big cities in the U.S. like Miami, Las Vegas, New York, and LA so everyone will know of Pretty in Pink. Once distributed we will appreciate and value our customers, keeping them satisfied and interested. "The concept of customer value is critical to good pricing and to successful marketing in general. Slow down for a minute and be certain that you appreciate what value really means."Marketing: An Introduction for Education Management Corporation, 10th Edition pg.285

Final Project-Target Market Strategy

When producing a new product, companies need strategies on attacking their their competition. "Companies need to consider many factors when choosing a market-targeting strategy. Which strategy is best depends on company resources. "Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing To be successful this is a good way to start a business. Pretty in Pink has hired highly trained marketing professionals to successfully sell and market our product in an effective way. "When a firm introduces a new product, it may be practical to launch only one version, and undifferentiated marketing or concentrated marketing may make the most sense."Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing pg. 32. This is exactly why Pretty in Pink is focusing on, our wine and fresh strawberry infused vodka. We want it perfected and once it has a good name for itself we will then look into other flavors. Pretty in Pink is very feminine and sophisticated so women ages 21-40 will buy this vodka. Pretty in Pink is meant for fun fruity drink and martinis, even straight up. So our marketing plan is going to be geared for classy trendy ladies, who enjoy there cocktails while having a girly get togethers.

Final Project-Objectives

When starting out a new company it's necessary to set goals, budgets, know their competition, etc. It's also very important to have a strategic short term and long term plan so you don't fall into a unexpected rut that you're unable to pull yourself out of. "Developing the promotion budget by (1) defining specific objectives, (2) determining the tasks that must be performed to achieve these objectives, and (3) estimating the costs of performing these tasks. "(Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions pg 389. Pretty in Pink will stay loyal to there customers always producing something new and up to date keeping people interested. Our distillation process will always remain to its fullest and we will continue producing a good quality vodka. Our marketing strategies will always be changing do to new marketing tools that work the best and appeal to the majority of consumers. Will will never let you down with the fresh strawberry burst of flavor. We will continue producing the amazing tastes of the freshest fruit on the market. We will cater to our guests by always keeping them informed on the newest product of ours offered.